Consumer Motivation: McDonalds

  

  McDonald is a big company that always fulfill human being's need, the advertisement always show how they persuade customers to buy  their products, and I will explain it by the Maslow's hierarchy of needs.

  In the Maslow's theory, all needs should be fulfill one after another. For the basic level, it s the physiological,, they are the basic need that everyone needs. In the McDonald's advertise, they people are alive, and the basic element is need is eat, eat can make me not being hungry. In the advertise, the people are very hungry, so they will find McDonald to cure the hunger. So it can give enough food for the customers.

  The second level is the safety and security, the customers are already have the job and can take care of themselves, so they are already secure because they can take care about themselves. Moreover, the McDonald also have also emphasis the health. In the advertisement, the people who eat food that are not from McDonald is disgusting and not enough at  all, the food are disgusting and make people do not have appetite, thus it is not full enough. However, the man eat the chicken wrap from the McDonald make the people very full, so it is good for the health of people.

  The third level is about the love and belonging, eating in McDonald, it is a place for gathering with friends and relaxation, one of the target group is the youth, so eating in McDonald can provide a place for youth and chatting with each other, enhance the relationship, thus people will have more friends.

   The forth level is about the esteem. McDonald is a popular brand, it is world famous brand, so people who eat in McDonald will feel confident because it is a choice that many people choose, there are a guarantee in eating the food. Moreover, in the advertise, the man who eat in McDonald feel happy and satisfied, so he eat something tasty and fresh, so people will feel cool and rise their esteem.

  The fifth level is the self - actualization. It is about the overall feeling of people, I think people will feel satisfaction in eating McDonald. Moreover, the choice in McDonald have a huge range, thus people will be creative and have a wide range of choice to choose for the food. Besides, McDonald have promote people to make it become the first choice when you feel hungry, so you will naturally think of McDonald while eating, so it maybe spontaneity.