Writing Task: Analyze an Advertisement – Vauxhall Zafira Advert.

  Vauxhall Zafira is a brand of a car, it was selling on the advertise, I would like to talk about the target market of this type of car and how it attracted the customers by the Maslow’ hierarchy needs and the Vanee Packard’s Eight Hidden theories.

  First of all, in the demographic aspect, I think the target market is about 30 – 40 years old, the gender of the customers are mainly male character, because the target Is the family group, and according to the stereotype, male character is in a dominance role that decide to pursue cars. Moreover, the income of the target should be stable, because the price of a car would be a burden if they don’t have a stability income. However, one of the selling point of thecar is cheap, thus the customers would not be very rich, and the target would be the middle class.

   Secondly, the geographic aspect, it is obvious that the advertisement is in English, therefore it is possible that the target is British. Moreover, the car is a mid – size car, it is stable and the speed of the car would not be too fast, thus it is suitable for any climate and weather in different places, there are no restriction on climate.

  For the psychographic, this advertise have shown that what kind of people suitable for buying this car. In the advertise, the owner of Vauxhall Zafira is moving in their house, which represented their value is to gaining a better living standard and want to have a comfortable living, thus the target market are people who have request to their living. Furthermore, the can is a mid – size car, there are a lot of spaces at the back of the car, thus this car is for people who like to buy huhe amount of stuff, and the interest is going shopping. In addition, the capacity of the car is large, it is enough for a family, so the target customers should love to held family activities and going out with a group of people, and they would love to be out – going. Therefore, this car is for people who always go out and travelling with family and friends.

  After talking about the target market, I would like to discuss the reason why the customers would buy this car. According to the Maslow’ Hierarchy Needs, the basic need is to physiological needs, all people are alive and they can pursue the car. The next one is the safety. This car is large, and it has glass roof, that are very hard enough to protect people in the car, besides, it has twin front and side airbag, so it is high stability control, very secure while driving it. The third level is love and belonging, this car is large enough, it can carry more than five people, so it is very convenient for the owner to travel with their friends and family, can link a close relationship with them. In addition, the upper level is the esteem, although this car is not for show off, it have some cool facilities such as glass roof and a storage in above the chairs, this will make the car stable and strong enough, so while the car owner travel with their friends, they will feel confident, people appreciate their car, they will respect by others and it will rise their self – esteem. The highest level is self – actualization. This car is very large and allow driver to store lot of stuff, it can be solving the problem of buying too many stuff. Later on, this can have many functions and can carry many passengers, so people can do many activities in the car, such as sleep in the car, travelling for long distance, so it is having a sense of creativity in the product, which will attract the customers to but it.

  This is a commercial advertisement, I think it will put on some platform that citizens would easily be aware of it. Firstly, this advertise will appear on the television in the golden period of time, about 8 – 10 o clock in the evening, the audiences of this period of time is parents and children, they are the target customers. Moreover, this advertisement would be on some internet social network, for example YouTube and Facebook, it will attract large amount of internet users to watch this advertise and increase the reputation.